Location: Home Challenge Process
  • Recruitment

    Sign Up by calling our Toll Free Line 1800-88-1399 or register via our Online Application Form


  • Pre-challenge Cholesterol Screening

    Invitation and screening details (when & where) will be sent to the first 300 registrants in each participating state.


  • Opening Ceremony

    Registered participants will be invited for the opening ceremony & results will be given on the same day.


  • Kick start of 30-day Smart Heart Challenge

    High cholesterol participants will be required to consume 70grams of Oats daily throughout the 30 days.

    Follow-up with calls, sms or email to keep participants motivated.


  • Post-challenge Cholesterol Screening

    After 30-day Challenge, participants will be invited for a second screening to determine the percentage of reduction in their cholesterol levels.


  • Closing Ceremony

    Result will be released and the winners will be announced at a prize-giving ceremony in our town.